What is Amazon advertising? Amazon advertising refers to the various advertising solutions and platforms offered by Amazon to help businesses promote their products and reach customers on and off the Amazon platform. It allows businesses to create and launch digital ad campaigns to increase brand awareness, drive sales, and engage with customers. Amazon offers a range of ad products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Brand Stores, as well as options for display ads, video ads, and ads run through the Amazon DSP (Demand-Side Platform). How does Amazon advertising work? Amazon advertising works on a pay-per-click (PPC) model, where advertisers only pay when shoppers click on their ads. Advertisers can target their ads based on keywords, allowing them to reach customers who are actively searching for relevant products. Amazon's advertising platform also uses algorithms to optimize ad placements and prioritize products with good sales and feed...