Amazon Advertising Services – Hyperzon
What is Amazon advertising services? Amazon Advertising Services refers to a suite of advertising solutions offered by Amazon, one of the world’s largest online retailers. These services allow businesses to promote their products and brands directly on Amazon’s platform, as well as across its network of affiliated sites and platforms. Some key components of Amazon Advertising Services include: Sponsored Products: These are ads that appear within search results and on product detail pages. Advertisers bid on keywords, and their products are displayed when users search for those terms. Sponsored Brands: Formerly known as Headline Search Ads, these ads feature a custom headline, logo, and a selection of products. They typically appear at the top of search results. Sponsored Display: These ads appear on and off Amazon, targeting shoppers who have viewed similar products or shown interest in related categories. Amazon DSP (Demand-Side Platform): This is a programmatic advertisin...